Rio Comércio Justo

DELIVERABLES

Rio de Janeiro had the support of Cariocas and admirers of the wonderful city to be the first capital of Latin America to have the international seal of "City of Fair and Solidary Trade". The City Hall of Rio, through the Secretariat for Solidary Economic Development, created a campaign coordinating committee and worldwide recognition took place in May 2016.
Together with the committee, I developed the visual identity and positioning of the campaign to launch this important initiative for Rio de Janeiro.

Branding

Visual Design

Swags

YEAR

2016

LOGO

logo_rio.jpg

INSPIRATION

Human

Everything in the world moves
by people and their connections

Nature

Flowers  (image 2) and seeds (image 3) represent nature, sustainability, and the conscious use of natural resources

Recognition

The star is a universal symbol of success and recognition for good deeds

CAMPAIGN

édorio.jpg

É do Rio -  "It's from Rio”.
This slogan will accompany the products and also, the characters that represent all the Cariocas. Those who were born in the city or those who adopted it as a home.

claude.jpg

APPLICATIONS

flyer.jpg
riojusto_01_hero_1920x1080.jpg
PROCESSO.jpg