Rio Comércio Justo
Rio de Janeiro had the support of Cariocas and admirers of the wonderful city to be the first capital of Latin America to have the international seal of "City of Fair and Solidary Trade". The City Hall of Rio, through the Secretariat for Solidary Economic Development, created a campaign coordinating committee and worldwide recognition took place in May 2016.
Together with the committee, I developed the visual identity and positioning of the campaign to launch this important initiative for Rio de Janeiro.
Everything in the world moves
by people and their connections
Flowers (image 2) and seeds (image 3) represent nature, sustainability, and the conscious use of natural resources
The star is a universal symbol of success and recognition for good deeds
É do Rio - "It's from Rio”.
This slogan will accompany the products and also, the characters that represent all the Cariocas. Those who were born in the city or those who adopted it as a home.