Jovens Protagonistas "Young Protagonists"
The purpose of the Young Protagonists movement is to provide tools and foster the critical sense and entrepreneurial spirit of young people so that they discover their role as protagonists in society, thus inspiring other young people and forming a network of citizens aware of their rights and duties.
The main inspiration of the logo is diversity. To represent it, a combination of several different types (letters), that when combined they integrate by turning a cohesive set.
The logo is also inspired by as wooden letters, this feature humanizes the logo because it brings a handmade aspect to the brand.
If the network grows, the logo could be easily adapted to other States and Cities.
The applications were designed to create an impact. Strong colors and simple layouts, focusing on young people who participate actively in the project.
A template was created to facilitate the work when it comes to updating materials.